What happens when a commercial real estate agency and a university rugby club share the same values?
Eighteen years of rugby sponsorship, five years with UQ, and a partnership built on people, not just a cheque.
At Blue Commercial, we’ve always believed that great businesses are built by great people, and great people are often shaped by team sport. This belief has driven our commitment to rugby for 18 years and forms the foundation of our five year partnership with the UQ Rugby Club.
We recently sat down with members of our team and the UQ Rugby Club to explore what this partnership truly means. Here’s what we heard.
Built on relationships
This partnership didn’t start with a contract; it started with people. Herman Hunt a former UQ Rugby player and coach. Pat is an active player at the club. John coaches. These aren’t boardroom connections; they’re ground level relationships forged through sport, shared experience, and genuine investment in the club and its community.
When the opportunity arose to formalise these ties into a sponsorship five years ago, it wasn’t a strategic decision, it was a natural extension of relationships that already existed.
Learn more about our team, here.
What do rugby and commercial property have in common?
It might not be obvious at first, but the parallels between rugby and commercial property run deep. Success in both comes from strategy, discipline, and collective effort. That’s why Blue Commercial has long been drawn to people with team sport backgrounds. The instincts developed on the field, reading a situation, adapting your approach, and trusting your teammates, translate directly into how we work with clients and each other.
Every rugby player eventually hangs up their boots. What happens next matters enormously, both for the individual and the broader community. Through this partnership, Blue Commercial is actively involved in helping UQ Rugby players transition from sporting careers into professional pathways. By providing mentorship, career opportunities, and real world experience, we aim to ensure that the lessons learned on the field extend well beyond the final whistle.
For those who have already made that transition and now work with us, the motivation to give back is clear, someone invested in them once, now it’s their turn.
Community at a ground level
Our involvement with UQ Rugby goes beyond a logo on a jersey. When the opportunity arises, our team shows up to training, lends a hand at club barbecues, and gets involved where we can. Some of our people coach, some play, and all of us genuinely care about what the club is building. We believe that supporting young people's physical and mental wellbeing isn't separate from good business, it's part of it. Investing in the next generation of professionals is also an investment in the kind of community that makes Brisbane a better place to live and work.
Rugby has been woven into the Blue Commercial story for nearly two decades. It has shaped our team, informed our culture, and connected us to people and places we otherwise wouldn't have reached. Our partnership with UQ Rugby Club, now in its fifth year, is the most meaningful expression of that commitment yet. We're proud of what's been built, and genuinely excited about what's ahead, for the club, for the players, and for the professionals they're becoming.
Want to learn more about Blue Commercial and the values that drive our approach to business?